Module 1: Introduction to SEO
- Overview of search engines and algorithms
- Importance of SEO for businesses
- SEO basics: keywords, content, and links
Module 2: Keyword Research
- Understanding keyword research tools
- Identifying target keywords
- Long-tail keywords and keyword clustering
Module 3: On-Page Optimization
- Optimizing title tags and meta descriptions
- Header tags (H1-H6) and content structure
- Image optimization and alt tags
- Internal linking and anchor text
Module 4: Technical SEO
Website architecture and crawlability
Page speed optimization
Mobile-friendliness and responsive design
SSL certificates and HTTPS
Module 5: Link Building
- Understanding link equity and PageRank
- White-hat link building strategies
Guest blogging and outreach
Avoiding link spam and penalties
Module 6: Content Creation and Marketing
- Creating high-quality, SEO-friendly content
- Content marketing strategies
- Blogging and article writing
- Repurposing and updating content
Module 7: Analytics and Tracking
Google Analytics and SEO metrics
Tracking keyword rankings and traffic
Measuring SEO success and ROI
Module 8: Advanced SEO Topics
Technical SEO audits
Advanced link building strategies
SEO for e-commerce and local businesses
Staying up-to-date with algorithm changes
Course Format:
- Online lectures
- Practical exercises
- Case studies and group discussions
Duration:
- 4-6 weeks
- 12-24 hours
This comprehensive course covers the fundamentals of SEO, including keyword research, on-page optimization, technical SEO, link building, and content creation. Students will gain practical skills and knowledge to improve their website’s search engine rankings and drive more traffic.