Module 1: Introduction to E-commerce
- Overview of e-commerce and its benefits
- Types of e-commerce business models (B2B, B2C, C2C)
- E-commerce industry trends and statistics
Module 2: Setting Up an E-commerce Business
- Choosing an e-commerce platform (Shopify, WooCommerce, Magento)
- Registering a business and obtaining necessary licenses
- Setting up payment gateways and shipping options
Module 3: Product Management
- Sourcing and selecting products
- Creating product listings and descriptions
- Managing inventory and product variations
Module 4: Digital Marketing for E-commerce
- Search engine optimization (SEO) for e-commerce
- Paid advertising (Google Ads, Facebook Ads)
- Email marketing and loyalty programs
Module 5: User Experience and Conversion Optimization
- Understanding user experience (UX) and user interface (UI) design
- Optimizing product pages and checkout processes
- A/B testing and analytics
Module 6: Payment and Shipping Options
- Understanding payment gateways and transaction fees
- Setting up shipping options and rates
- Managing returns and refunds
Module 7: E-commerce Security and Compliance
Understanding e-commerce security threats
Implementing security measures (SSL certificates, HTTPS)
Compliance with payment card industry (PCI) standards
Module 8: Launching and Growing an E-commerce Business
Launching an e-commerce store
Managing and growing an e-commerce business
Analyzing and optimizing performance
Course Format:
- Online lectures
- Practical exercises and projects
- Case studies and group discussions
Duration:
- 8-12 weeks
- 24-36 hours
This comprehensive course covers the fundamentals of e-commerce, including setting up an e-commerce business, product management, digital marketing, user experience, payment and shipping options, security, and compliance. Students will gain practical skills and knowledge to launch and grow a successful e-commerce business.